Good printing and design
Everyone likes when the leaflet is colorful, aesthetic and legible. However, a lot depends on the project itself, in other words, graphics preparing the files for printing. He must be aware of the basic matters regarding composition and layout. A well-made leaflet will certainly have a better effect than a short, ugly one.
A lot also depends on the printing house and the selection of paper and the type of printing.
A leaflet looks better on shiny and smooth paper than on a torn parchment.
The type of paint and the method of printing is also not insignificant, and its selection is best entrusted to a specialist in this topic or to pass on a printing company that has extensive experience with each type of orders.
Spacious concept: polygraphy
The printing itself is a department wide as the sea and various fishes in this sea are swimming. From simple leaflets to large banners or window stickers.
With such a broad concept, it is sometimes difficult to say what the printing company specializes in.
Some factories are choosing low-volume small-format prints, others for stickers, and others only for large-format printing.
What sometimes makes it difficult to choose one plant for our orders, but what the market is like, and the price of services and their quality are also important.
Printing once and today
Printing is needed, no one has doubts about it, but are they just as necessary as 20 years ago? This is a debatable issue, but certainly the market needs and consumer demand have changed a bit.
The production of marketing materials increased significantly - leaflets, banners, promotional leaflets, and advertisements - and decreased the production of books and magazines, mainly due to the popularization of the Internet. Will we wait for the times when printers, DTP operators and printing house owners will have to look for a new job?